What can you test in brand and advertising research? Hint: everything...

The creative universe

Digital advertising gets tested constantly. Every paid social creative, every landing page, every email subject line runs through an A/B test because the platform makes it trivial.

Then there is everything else. Packaging that goes to a print run. A logo that goes on a building. A radio spot that books three months of airtime. A product name that becomes a domain, a trademark and a thousand units of stock. These are the decisions with the least reversibility and the least evidence behind them, and they are usually settled in a room by whoever argues best.

That gap is what goahead is about.

Radio ads

Test the effectiveness and resonance of your radio advertisements before they go live. Upload the audio file, get feedback on clarity, messaging, and overall appeal, and adjust accordingly.

Apparel

Upload images or designs of clothing and accessories to gauge the reception of the design, color choices, and overall style.

Visual direction

Whether you're exploring new branding aesthetics, photographic styles, or graphic themes, goahead facilitates feedback on your visual direction. Understand if the imagery, color schemes, and overall artistic choices align with your brand's ethos and resonate with your intended audience.

Moodboards

Check the cohesion and effectiveness of your moodboards. Understand if the selected imagery, color palette, and overall theme evoke the intended feelings and reactions.

App & website style direction

Testing individual elements on a website is infinitely better with proper A/B testing. However, what if your website isn't online yet? What if you want to test something as broad as dark-theme website VS. light theme website before you go too far? This is where goahead excels.

App store previews

Before releasing or updating an app, test its store previews. Gauge the appeal of your app icons, screenshots, and description to ensure they resonate and effectively attract potential users.

Communications—messaging, value proposition

Upload text files or visual representations of your communication strategy. Ascertain if your messaging clearly conveys the intended value and if it resonates with your target demographic.

Storefronts

Capture images or designs of your storefront layout to ensure they invite and engage customers, boosting footfall and sales.

New product

Before a full-scale launch, test your product's appeal and usability. Whether it's a physical product or digital solution, gather initial reactions and improvement suggestions.

Product names

Names can greatly influence a product's success. Test potential product names for clarity, catchiness, and relevance, ensuring they align with the brand and target audience’s expectations.

Product images

Visual representation can make or break a product's online success. Test product images for clarity, appeal, and context to ascertain they effectively represent and market the product.

Powerpoint presentations

Before the big meeting or seminar, upload your presentations to evaluate their clarity, effectiveness, and visual appeal, ensuring your message gets across powerfully.

Packaging

Packaging significantly impacts a product's shelf appeal. Test designs for clarity, attractiveness, and environmental considerations to ensure they align with consumer preferences.

Books, brochures & magazines

Upload designs or content extracts from your publications. Ensure the layout, imagery, and text resonate with your readers, fostering engagement and retention.

Billboards & signs

Evaluate the effectiveness of your billboard or signage designs. Understand if they grab attention, convey the message clearly, and leave a lasting impression.

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